Otome Games: globalization and glocalization processes, conceptualization and data analysis of Brazilian players

Gabriela Rodrigues Diniz; Rafael Dirques David Regis; Júlio César Valente Ferreira

doi:10.5753/jis.2023.3193

Authors

Gabriela Rodrigues Diniz Universidade Estácio de Sá https://orcid.org/0000-0001-6484-7356
Rafael Dirques David Regis Universidade Federal Fluminense https://orcid.org/0000-0001-8298-2973
Júlio César Valente Ferreira Centro Federal de Educação Tecnológica Celso Suckow da Fonseca and Universidade Federal Fluminense https://orcid.org/0000-0001-9732-7939

DOI:

https://doi.org/10.5753/jis.2023.3193

Keywords:

Otome Games, Brazil Game Market, Globalization, Josei Muke, E-survey

Abstract

This paper endeavors to examine the concept and features of Otome Games in a comprehensive way by conducting an exploratory narrative review and applying a e-survey to understand the Brazilian Otome Game market and player's culture. This article also discusses the globalization and glocalization process of Otome Games, covering the actors, market share, exportation process, social issues, indigenization, culture, and definition. Furthermore, this paper offers a historical definition of Otome Games and their relation to Japanese feminine culture. Additionally, a fitting definition for Otome Games and other types of games - known as Josei Muke - is introduced. The indigenization process of Otome Games in South Korea and Brazil is also explored, demonstrating how this process is improving tourism and animation markets via transmedia. Finally, this paper presents data analysis from an E-survey of the Brazil fan community of Otome Games, revealing specific cultural and market aspects unique to Brazil setting it apart from other countries where Otome Games have been studied.

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Author Biographies

Gabriela Rodrigues Diniz, Universidade Estácio de Sá

Undergraduate student attending the 9th semester of the Law course at Estácio de Sá University (UNESA) at the Resende-RJ campus

Rafael Dirques David Regis, Universidade Federal Fluminense

Industrial Engineer, with emphasis in culture, from the Federal University of the State of Rio de Janeiro (UNIRIO), currently RPA (Robot Process Automation) software developer at Smarthis Ltda. and researcher of Asian Cultural Industry

Júlio César Valente Ferreira, Centro Federal de Educação Tecnológica Celso Suckow da Fonseca and Universidade Federal Fluminense

Lecturer in the Graduate Program in Culture and Territorialities at the Fluminense Federal University (UFF), in the Graduate Program in Regional Development and Productive Systems at the Federal Center for Technological Education Celso Suckow da Fonseca (CEFET/RJ) and in the Bachelor of Mechanical Engineering at CEFET/RJ at the Nova Iguaçu campus.

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