RFIDBook: Uma Abordagem para Programas de Bonificação Baseada em Redes Sociais
Resumo
Nos últimos anos, as redes sociais têm se tornado cada vez mais presentes no cotidiano de grande parte da população brasileira. Em função disto, as empresas vêm aumentando a sua participação nas redes sociais. Elas tentam combinar tanto o uso de técnicas de marketing digital quanto de novas tecnologias. É possível observar que há muito espaço para as empresas explorarem as suas participações nas redes sociais. Em observação a esse fenômeno, este artigo propõe o RFIDBook, um aplicativo para Facebook que, aliado à tecnologia de identificação por radiofrequência (RFID), possibilita a criação de um novo tipo de programa de bonificação para consumidores. Para avaliar a viabilidade da proposta, um estudo preliminar foi feito em cima do protótipo desenvolvido. Os resultados evidenciaram um bom potencial de uso, porém sinalizou que algumas práticas de marketing precisam ser mais bem elaboradas para que a proposta tenha uma aceitação maior entre os potenciais usuários.
Palavras-chave:
Análise de Redes Sociais, Programas de Bonificação, Marketing Digital
Referências
Ballestín, F., Pérez, Á., Lino, P., Quintanilla, S., Valls, V., (2013), "Static and dynamic policies with RFID for the scheduling of retrieval and storage warehouse operations", Computers & Industrial Engineering, v. 66, n. 4 (Dec.), p. 696–709.
Boon, L. S., (2012), RFID, http://www.siongboon.com/projects/2012-03-03_rfid/index.html.
Dunglas, K., (2013), Persistence in php with the doctrine orm. [S.l.], Packt Publishing Limited.
Fowler, M., (2004), UML distilled: a brief guide to the standard object modeling language. Boston, Addison-Wesley.
Graham, W., (2008), Facebook API developers guide. Berkeley, CA; New York, NY, Apress ; Distributed to the Book trade worldwide by Springer-Verlag.
Hypeness, (2012), Case “Corrida Nike SP-Rio” foi Bronze no Facebook Studio Award 2012, http://www.hypeness.com.br/2012/05/corrida-nike-sp-rio.
Juristo, N., Moreno, A. M., (2001), Basics of Software Engineering Experimentation. Kluwer Academic Publishers.
Kapounova, J., Kostolanyova, K., (2011), "Specific tool for evaluation of eLearning". In: 2011 14th International Conference on Interactive Collaborative Learning (ICL), p. 423–427
Kirkpatrick, D., (2010), The Facebook effect: the inside story of the company that is connecting the world. New York, Simon & Schuster.
Leung, J., Cheung, W., Chu, S.-C., (2014), "Aligning RFID applications with supply chain strategies", Information & Management, v. 51, n. 2 (Mar.), p. 260–269.
Ljepava, N., Orr, R. R., Locke, S., Ross, C., (2013), "Personality and social characteristics of Facebook non-users and frequent users", Computers in Human Behavior, v. 29, n. 4 (Jul.), p. 1602–1607.
Montgomery, K. C., Chester, J., Grier, S. A., Dorfman, L., (2012), "The New Threat of Digital Marketing", Pediatric Clinics of North America, v. 59, n. 3 (Jun.), p. 659–675.
Murdy, S., Pike, S., (2012), "Perceptions of visitor relationship marketing opportunities by destination marketers: An importance-performance analysis", Tourism Management, v. 33, n. 5 (Oct.), p. 1281–1285.
Narciso, M., "Aplicação da tecnologia de identificação por radiofrequência(RFID) para controle de bens patrimoniais pela web."
Recuero, R., (2011), Redes sociais na internet. sulina.
Roussos, G., Kostakos, V., (2009), "rfid in pervasive computing: State-of-the-art and outlook", Pervasive and Mobile Computing, v. 5, n. 1 (Feb.), p. 110–131.
Samad, A., Murdeshwar, P., Hameed, Z., (2010), "High-credibility RFID-based animal data recording system suitable for small-holding rural dairy farmers", Computers and Electronics in Agriculture, v. 73, n. 2 (Aug.), p. 213–218.
De Souza, B., (2012), Marketing Digital 2.0. Curitiba, PR, Brasil, Clube dos Autores.
Sweeney, P. J., (2005), RFID for dummies. Hoboken, N.J.; Chichester, Wiley. Tahaghoghi, S. M. M., Williams, H. E., (2007), Learning MySQL. Sebastopol, Calif., O’Reilly.
Winesett, J., (2012), Web application development with Yii and PHP. Birmingham, UK, Packt Pub.
Xue, Q., Zhuo, X. W., (2008), The Definitive Guide to Yii.
Yadav, M. S., de Valck, K., Hennig-Thurau, T., Hoffman, D. L., Spann, M., (2013), "Social Commerce: A Contingency Framework for Assessing Marketing
Potential", Journal of Interactive Marketing, v. 27, n. 4 (Nov.), p. 311–323. Zandstra, M., (2013), PHP objects, patterns, and practice.
Zarrella, D., (2010), The social media marketing book. Beijing; Sebastopol, CA, O’Reilly.
Boon, L. S., (2012), RFID, http://www.siongboon.com/projects/2012-03-03_rfid/index.html.
Dunglas, K., (2013), Persistence in php with the doctrine orm. [S.l.], Packt Publishing Limited.
Fowler, M., (2004), UML distilled: a brief guide to the standard object modeling language. Boston, Addison-Wesley.
Graham, W., (2008), Facebook API developers guide. Berkeley, CA; New York, NY, Apress ; Distributed to the Book trade worldwide by Springer-Verlag.
Hypeness, (2012), Case “Corrida Nike SP-Rio” foi Bronze no Facebook Studio Award 2012, http://www.hypeness.com.br/2012/05/corrida-nike-sp-rio.
Juristo, N., Moreno, A. M., (2001), Basics of Software Engineering Experimentation. Kluwer Academic Publishers.
Kapounova, J., Kostolanyova, K., (2011), "Specific tool for evaluation of eLearning". In: 2011 14th International Conference on Interactive Collaborative Learning (ICL), p. 423–427
Kirkpatrick, D., (2010), The Facebook effect: the inside story of the company that is connecting the world. New York, Simon & Schuster.
Leung, J., Cheung, W., Chu, S.-C., (2014), "Aligning RFID applications with supply chain strategies", Information & Management, v. 51, n. 2 (Mar.), p. 260–269.
Ljepava, N., Orr, R. R., Locke, S., Ross, C., (2013), "Personality and social characteristics of Facebook non-users and frequent users", Computers in Human Behavior, v. 29, n. 4 (Jul.), p. 1602–1607.
Montgomery, K. C., Chester, J., Grier, S. A., Dorfman, L., (2012), "The New Threat of Digital Marketing", Pediatric Clinics of North America, v. 59, n. 3 (Jun.), p. 659–675.
Murdy, S., Pike, S., (2012), "Perceptions of visitor relationship marketing opportunities by destination marketers: An importance-performance analysis", Tourism Management, v. 33, n. 5 (Oct.), p. 1281–1285.
Narciso, M., "Aplicação da tecnologia de identificação por radiofrequência(RFID) para controle de bens patrimoniais pela web."
Recuero, R., (2011), Redes sociais na internet. sulina.
Roussos, G., Kostakos, V., (2009), "rfid in pervasive computing: State-of-the-art and outlook", Pervasive and Mobile Computing, v. 5, n. 1 (Feb.), p. 110–131.
Samad, A., Murdeshwar, P., Hameed, Z., (2010), "High-credibility RFID-based animal data recording system suitable for small-holding rural dairy farmers", Computers and Electronics in Agriculture, v. 73, n. 2 (Aug.), p. 213–218.
De Souza, B., (2012), Marketing Digital 2.0. Curitiba, PR, Brasil, Clube dos Autores.
Sweeney, P. J., (2005), RFID for dummies. Hoboken, N.J.; Chichester, Wiley. Tahaghoghi, S. M. M., Williams, H. E., (2007), Learning MySQL. Sebastopol, Calif., O’Reilly.
Winesett, J., (2012), Web application development with Yii and PHP. Birmingham, UK, Packt Pub.
Xue, Q., Zhuo, X. W., (2008), The Definitive Guide to Yii.
Yadav, M. S., de Valck, K., Hennig-Thurau, T., Hoffman, D. L., Spann, M., (2013), "Social Commerce: A Contingency Framework for Assessing Marketing
Potential", Journal of Interactive Marketing, v. 27, n. 4 (Nov.), p. 311–323. Zandstra, M., (2013), PHP objects, patterns, and practice.
Zarrella, D., (2010), The social media marketing book. Beijing; Sebastopol, CA, O’Reilly.
Publicado
01/08/2014
Como Citar
SILVA, Anderson; ROSA, Fábio; ROCHA, Igor; PASCHOAL JUNIOR, Fábio P.; BEZERRA, Eduardo; GUEDES, Gustavo; OGASAWARA, Eduardo.
RFIDBook: Uma Abordagem para Programas de Bonificação Baseada em Redes Sociais. In: BRAZILIAN WORKSHOP ON SOCIAL NETWORK ANALYSIS AND MINING (BRASNAM), 3. , 2014, Brasília.
Anais [...].
Porto Alegre: Sociedade Brasileira de Computação,
2014
.
p. 81-92.
ISSN 2595-6094.
