Evaluation of Search Systems in Electronic Markets

• Diego M. Duarte UFMG
• Adriano C. M. Pereira CEFET-MG
• Wagner Meira Jr. UFMG

Abstract

Electronic markets, such as e-Bay and Amazon.com, have reached great popularity in the last few years. In this scenario, understanding the user behavior is a challenge. This work presents an analysis of the user navigation in TodaOferta, which is a large Brazilian electronic market, with focus on the search system. From the classification of user requests, we distinguish navigation sessions with search functions from the ones that have not. We conclude that the first group has more sessions with larger sizes, such as a higher efficiency to perform transactions. The results can be aplied to improve the search engines and create customized services.

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