Gamification and Wearables: A Proposal to Enhance Retention and Engagement in Gyms

• Lucas B. Rodrigues UFG
• Gabriel Orlow UFG
• Lucca Emmanuel UFG
• Murilo de Oliveira UFG
• Julia Moreira UFG
• Leonardo Antônio Alves UFG
• Paulo César Ferreira Melo UFG
• Luan Cesar Dutra Carvalho UFG

DOI: https://doi.org/10.5753/sbgames_estendido.2024.240238

Abstract

This study explores the integration of gamification and wearable technologies in gyms as a method to enhance user engagement and retention. We analyze the MOOVZ methodology, which uses a reward system and wearable devices to create an engaging fitness experience through target zones. Additionally, we propose a statistical approach to assess the long-term impact of these strategies on user retention and engagement. This study contributes to the existing literature by providing practical insights for future implementations and establishing a foundation for the long-term evaluation of the impact of gamification on customer retention in fitness establishments.

Keywords: Gamification, Customer Retention, Fitness, Wearables, User Engagement, Gym

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