A Comparative Analysis of What the Mainstream Media and Regular Twitter Users Say About Brazil's 2022 Presidential Candidates
Abstract
In recent years, the impact of social networks on elections around the world has been increasingly perceived. Social networks such as Twitter are seen as veritable mines to gather votes and are replacing the role that was previously played by traditional media. This paper seeks to identify contrasts and presents a comparative analysis between the discourses of media profiles and typical profiles on Twitter through analyzing networks concerning presidential candidates in Brazil in 2022. The study’s objective is to understand what is being said about each presidential candidate and the main differences and similarities between media and ordinary user discourse. For this analysis, around 27,000 tweets were captured, determining the main keywords around each candidate, and demonstrating them through graph analysis.
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