Análise da Percepção do Uso de Cigarros Eletrônicos no Brasil por meio de Comentários no YouTube
Resumo
The rise of video platforms such as YouTube has revolutionized information sharing and influenced social habits and product consumption. At the same time, the diverse global regulatory landscape and ongoing studies on the health effects of e-cigarettes have led to intense and controversial debates. Amidst this, the production of content about e-cigarettes on the internet is rapidly increasing, particularly on YouTube, one of the most popular video platforms globally and the most popular in Brazil. Despite the growing body of research focused on understanding online interactions with e-cigarettes, there is a lack of comprehensive and detailed temporal analyses that capture the dynamics of the debate and people’s stance towards these products, especially in the Brazilian context. To address this gap, our study aims to investigate the popularity and acceptance of e-cigarettes in Brazil by analyzing YouTube videos and their associated comments. We collected an extensive dataset of videos, channels, comments and their metadata from 2018 to 2023. Our methodology involved analyzing production and engagement metrics, and developing a deep learning-based stance detection model to estimate people’s stance (approval or disapproval) based on comments and quantify the temporal dynamics of these attitudes over the years. Our findings reveal a significant increase in content production and user engagement, indicating a growing public interest, with a notable increase in approving comments on the product. This study fills previous research gaps by offering a comprehensive and pioneering overview of e-cigarette use and public perception in Brazil, emphasizing the need for a more informed discussion among society and regulatory bodies.
Palavras-chave:
Cigarros Eletrônicos, Aprendizado de Máquina, YouTube
Referências
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ANVISA. 2024. Anvisa atualiza regulação de cigarro eletrônico e mantém proibição. (2024). [link] Acessado: 21-05-2024.
Emily Banks, Amelia Yazidjoglou, Sinan Brown, Mai Nguyen, Melonie Martin, Katie Beckwith, Amanda Daluwatta, Sai Campbell, and Grace Joshy. 2023. Electronic cigarettes and health outcomes: umbrella and systematic review of the global evidence. Medical Journal of Australia 218, 6 (2023), 267–275.
Jayesh Mahendra Bhatt, Manisha Ramphul, and Andrew Bush. 2020. An update on controversies in e-cigarettes. Paediatric respiratory reviews 36 (2020), 75–86.
Mouhamad Bigwanto, Farandi Agesti Ramadhan, and Xenia Angelica Wijayanto. 2024. Online e-cigarette promotion in Indonesia. Tobacco Control 33, 3 (2024), 406–409.
Michael Bourke, Naseem Sharif, and Omendra Narayan. 2021. Association between electronic cigarette use in children and adolescents and coughing a systematic review. Pediatric Pulmonology 56, 10 (2021), 3402–3409.
CNN Brasil. 2023. Sem regulamentação, 1 a cada 5 jovens consome cigarro eletrônico no Brasil, diz pesquisa. (2023). [link] Acessado: 19-02-2024.
Brooke Campus, Patrick Fafard, Jessica St Pierre, and Steven J Hoffman. 2021. Comparing the regulation and incentivization of e-cigarettes across 97 countries. Social science & medicine 291 (2021), 114187.
Lauren Collins, Allison M Glasser, Haneen Abudayyeh, Jennifer L Pearson, and Andrea C Villanti. 2019. E-cigarette marketing and communication: how e-cigarette companies market e-cigarettes and the public engages with e-cigarette information. Nicotine and Tobacco Research 21, 1 (2019), 14–24.
Washington Cunha, Celso França, Guilherme Fonseca, Leonardo Rocha, and Marcos André Gonçalves. 2023. An effective, efficient, and scalable confidencebased instance selection framework for transformer-based text classification. In Proceedings of the 46th International ACM SIGIR Conference on Research and Development in Information Retrieval. 665–674.
Hassan Dashtian, Dhiraj Murthy, and Grace Kong. 2022. An exploration of e-cigarette–related search items on YouTube: network analysis. Journal of Medical Internet Research 24, 1 (2022), e30679.
Katherine East, Sara C Hitchman, Ioannis Bakolis, Sarah Williams, Hazel Cheese-man, Deborah Arnott, and Ann McNeill. 2018. The association between smoking and electronic cigarette use in a cohort of young people. Journal of Adolescent Health 62, 5 (2018), 539–547.
Inteligência em Pesquisa e Consultoria Estratégica. 2023. Cigarros Eletrônicos. (2023). [link] Acessado: 05-05-2024.
Konstantinos E Farsalinos and Raymond Niaura. 2020. E-cigarettes and smoking cessation in the United States according to frequency of e-cigarette use and quitting duration: analysis of the 2016 and 2017 National Health Interview Surveys. Nicotine and Tobacco Research 22, 5 (2020), 655–662.
Widia Resti Fitriani, Arif Budi Mulyono, Achmad Nizar Hidayanto, and Qorib Munajat. 2020. Reviewer’s communication style in YouTube product-review videos: does it affect channel loyalty? Heliyon 6, 9 (2020).
Joseph L Fleiss, Bruce Levin, and Myunghee Cho Paik. 2013. Statistical methods for rates and proportions. john wiley & sons.
O Globo. 2023. OMS pede ação urgente contra cigarros eletrônicos. (2023). [link] Acessado: 19-02-2024.
Xun Gong, Bo Dong, Li Li, Danping Shen, and Zhiyi Rong. 2023. TikTok video as a health education source of information on heart failure in China: a content analysis. Frontiers in Public Health 11 (2023), 1315393.
Ian Goodfellow, Yoshua Bengio, and Aaron Courville. 2016. Deep learning. MIT press.
Igor Grabovac, Moritz Oberndorfer, Jismy Fischer, Winfried Wiesinger, Sandra Haider, and Thomas Ernst Dorner. 2021. Effectiveness of electronic cigarettes in smoking cessation: a systematic review and meta-analysis. Nicotine and Tobacco Research 23, 4 (2021), 625–634.
Lamiece Hassan, Mohab Elkaref, Geeth de Mel, Ilze Bogdanovica, and Goran Nenadic. 2022. Text mining tweets on e-cigarette risks and benefits using machine learning following a vaping related lung injury outbreak in the USA. Healthcare Analytics 2 (2022), 100066.
Eslam Hussein, Prerna Juneja, and Tanushree Mitra. 2020. Measuring misinformation in video search platforms: An audit study on YouTube. Proceedings of the ACM on Human-Computer Interaction 4, CSCW1 (2020), 1–27.
IBOPE. 2023. Video Audience Share Percentage in Brazil. [link].
Jonas Kaiser, Adrian Rauchfleisch, and Yasodara Córdova. 2021. Comparative approaches to mis/disinformation| fighting Zika with honey: An analysis of YouTube’s video recommendations on Brazilian YouTube. International Journal of Communication 15 (2021), 19.
Ryan David Kennedy, Ayodeji Awopegba, Elaine De León, and Joanna E Cohen. 2017. Global approaches to regulating electronic cigarettes. Tobacco control(2017).
D Eisenkraft Klein, Michael Chaiton, A Kundu, and R Schwartz. 2020. A literature review on international e-cigarette regulatory policies. Current Addiction Reports 7 (2020), 509–519.
Grace Kong, Heather LaVallee, Alissa Rams, Divya Ramamurthi, and Suchitra Krishnan-Sarin. 2019. Promotion of vape tricks on YouTube: Content analysis. Journal of medical Internet research 21, 6 (2019), e12709.
Juhan Lee, Sakinah C Suttiratana, Isha Sen, and Grace Kong. 2023. E-cigarette marketing on social media: a scoping review. Current Addiction Reports 10, 1(2023), 29–37.
Zachary B Massey, Laurel O Brockenberry, and Paul T Harrell. 2021. Vaping, smartphones, and social media use among young adults: Snapchat is the platform of choice for young adult vapers. Addictive behaviors 112 (2021), 106576.
Ana Maria Baptista Menezes, Fernando C Wehrmeister, Luciana Monteiro Vasconcelos Sardinha, Pedro do Carmo Baumgratz de Paula, Tainá de Almeida Costa, Pedro Augusto Crespo, and Pedro C Hallal. 2023. Use of electronic cigarettes and hookah in Brazil: a new and emerging landscape. The Covitel study, 2022. Jornal Brasileiro de Pneumologia 49 (2023), e20220290.
Lin Miao, Mark Last, and Marina Litvak. 2022. Tracking social media during the COVID-19 pandemic: The case study of lockdown in New York State. Expert Systems with Applications 187 (2022), 115797.
Dhiraj Murthy, Juhan Lee, Hassan Dashtian, Grace Kong, et al. 2023. Influence of User Profile Attributes on e-Cigarette–Related Searches on YouTube: Machine Learning Clustering and Classification. JMIR infodemiology 3, 1 (2023), e42218.
The Lancet Oncology. 2013. Time for e-cigarette regulation. , 1027 pages.
World Health Organization et al. 2023. WHO report on the global tobacco epidemic, 2023: protect people from tobacco smoke. (2023).
Wael Osman, Fatma Mohamed, Mohamed Elhassan, and Abdulhadi Shoufan. 2022. Is YouTube a reliable source of health-related information? A systematic review. BMC Medical Education 22, 1 (2022), 382.
Saul Rocha, Carlos Silva, Carlos Ferreira, Glauber Gonçalves, and Jussara Almeida. 2024. Monitorando a Opinião Pública sobre Operações Policiais no Brasil via Comentários de Vídeos no YouTube. In Anais do XIII Brazilian Workshop on Social Network Analysis and Mining (Brasília/DF).
Cristin Purnama Sari Kaunang, Fitria Amastini, and Rahmad Mahendra. 2021. Analyzing Stance and Topic of E-Cigarette Conversations on Twitter: Case Study in Indonesia. In 2021 IEEE 11th Annual Computing and Communication Workshop and Conference (CCWC).
Dean E Schraufnagel, Francesco Blasi, M Bradley Drummond, David CL Lam, Ehsan Latif, Mark J Rosen, Raul Sansores, and Richard Van Zyl-Smit. 2014. Electronic cigarettes. A position statement of the forum of international respiratory societies. American journal of respiratory and critical care medicine (2014).
Marissa J Smith, Christina Buckton, Chris Patterson, and Shona Hilton. 2023. User-generated content and influencer marketing involving e-cigarettes on social media: a scoping review and content analysis of YouTube and Instagram. BMC public health 23, 1 (2023), 530.
Samir S Soneji, Hai-Yen Sung, Brian A Primack, John P Pierce, and James D Sargent. 2018. Quantifying population-level health benefits and harms of e-cigarette use in the United States. PloS one 13, 3 (2018), e0193328.
Fábio Souza, Rodrigo Nogueira, and Roberto Lotufo. 2020. BERTimbau: pretrained BERT models for Brazilian Portuguese. In 9th Brazilian Conference on Intelligent Systems, BRACIS, Rio Grande do Sul, Brazil, October 20-23 (to appear).
Chunmeizi Su. 2023. Douyin, TikTok and China’s online screen industry: The rise of short-video platforms. Taylor & Francis.
Chi Sun, Xipeng Qiu, Yige Xu, and Xuanjing Huang. 2019. How to Fine-Tune BERT for Text Classification?. In Chinese Computational Linguistics.
Tianze Sun, Carmen CW Lim, Jack Chung, Brandon Cheng, Lily Davidson, Calvert Tisdale, Janni Leung, Coral E Gartner, Jason Connor, Wayne D Hall, et al. 2023. Vaping on TikTok: a systematic thematic analysis. Tobacco Control (2023).
Julia Vassey, Catherine Metayer, Chris J Kennedy, and Todd P Whitehead. 2020. Vape: measuring e-cigarette influence on Instagram with deep learning and text analysis. Frontiers in communication 4 (2020), 75.
Paola Zola, Costantino Ragno, and Paulo Cortez. 2020. A Google Trends spatial clustering approach for a worldwide Twitter user geolocation. Information Processing & Management 57, 6 (2020), 102312.
ANVISA. 2009. Cigarro eletrônico. (2009). [link] Acessado: 24-04-2024.
ANVISA. 2024. Anvisa atualiza regulação de cigarro eletrônico e mantém proibição. (2024). [link] Acessado: 21-05-2024.
Emily Banks, Amelia Yazidjoglou, Sinan Brown, Mai Nguyen, Melonie Martin, Katie Beckwith, Amanda Daluwatta, Sai Campbell, and Grace Joshy. 2023. Electronic cigarettes and health outcomes: umbrella and systematic review of the global evidence. Medical Journal of Australia 218, 6 (2023), 267–275.
Jayesh Mahendra Bhatt, Manisha Ramphul, and Andrew Bush. 2020. An update on controversies in e-cigarettes. Paediatric respiratory reviews 36 (2020), 75–86.
Mouhamad Bigwanto, Farandi Agesti Ramadhan, and Xenia Angelica Wijayanto. 2024. Online e-cigarette promotion in Indonesia. Tobacco Control 33, 3 (2024), 406–409.
Michael Bourke, Naseem Sharif, and Omendra Narayan. 2021. Association between electronic cigarette use in children and adolescents and coughing a systematic review. Pediatric Pulmonology 56, 10 (2021), 3402–3409.
CNN Brasil. 2023. Sem regulamentação, 1 a cada 5 jovens consome cigarro eletrônico no Brasil, diz pesquisa. (2023). [link] Acessado: 19-02-2024.
Brooke Campus, Patrick Fafard, Jessica St Pierre, and Steven J Hoffman. 2021. Comparing the regulation and incentivization of e-cigarettes across 97 countries. Social science & medicine 291 (2021), 114187.
Lauren Collins, Allison M Glasser, Haneen Abudayyeh, Jennifer L Pearson, and Andrea C Villanti. 2019. E-cigarette marketing and communication: how e-cigarette companies market e-cigarettes and the public engages with e-cigarette information. Nicotine and Tobacco Research 21, 1 (2019), 14–24.
Washington Cunha, Celso França, Guilherme Fonseca, Leonardo Rocha, and Marcos André Gonçalves. 2023. An effective, efficient, and scalable confidencebased instance selection framework for transformer-based text classification. In Proceedings of the 46th International ACM SIGIR Conference on Research and Development in Information Retrieval. 665–674.
Hassan Dashtian, Dhiraj Murthy, and Grace Kong. 2022. An exploration of e-cigarette–related search items on YouTube: network analysis. Journal of Medical Internet Research 24, 1 (2022), e30679.
Katherine East, Sara C Hitchman, Ioannis Bakolis, Sarah Williams, Hazel Cheese-man, Deborah Arnott, and Ann McNeill. 2018. The association between smoking and electronic cigarette use in a cohort of young people. Journal of Adolescent Health 62, 5 (2018), 539–547.
Inteligência em Pesquisa e Consultoria Estratégica. 2023. Cigarros Eletrônicos. (2023). [link] Acessado: 05-05-2024.
Konstantinos E Farsalinos and Raymond Niaura. 2020. E-cigarettes and smoking cessation in the United States according to frequency of e-cigarette use and quitting duration: analysis of the 2016 and 2017 National Health Interview Surveys. Nicotine and Tobacco Research 22, 5 (2020), 655–662.
Widia Resti Fitriani, Arif Budi Mulyono, Achmad Nizar Hidayanto, and Qorib Munajat. 2020. Reviewer’s communication style in YouTube product-review videos: does it affect channel loyalty? Heliyon 6, 9 (2020).
Joseph L Fleiss, Bruce Levin, and Myunghee Cho Paik. 2013. Statistical methods for rates and proportions. john wiley & sons.
O Globo. 2023. OMS pede ação urgente contra cigarros eletrônicos. (2023). [link] Acessado: 19-02-2024.
Xun Gong, Bo Dong, Li Li, Danping Shen, and Zhiyi Rong. 2023. TikTok video as a health education source of information on heart failure in China: a content analysis. Frontiers in Public Health 11 (2023), 1315393.
Ian Goodfellow, Yoshua Bengio, and Aaron Courville. 2016. Deep learning. MIT press.
Igor Grabovac, Moritz Oberndorfer, Jismy Fischer, Winfried Wiesinger, Sandra Haider, and Thomas Ernst Dorner. 2021. Effectiveness of electronic cigarettes in smoking cessation: a systematic review and meta-analysis. Nicotine and Tobacco Research 23, 4 (2021), 625–634.
Lamiece Hassan, Mohab Elkaref, Geeth de Mel, Ilze Bogdanovica, and Goran Nenadic. 2022. Text mining tweets on e-cigarette risks and benefits using machine learning following a vaping related lung injury outbreak in the USA. Healthcare Analytics 2 (2022), 100066.
Eslam Hussein, Prerna Juneja, and Tanushree Mitra. 2020. Measuring misinformation in video search platforms: An audit study on YouTube. Proceedings of the ACM on Human-Computer Interaction 4, CSCW1 (2020), 1–27.
IBOPE. 2023. Video Audience Share Percentage in Brazil. [link].
Jonas Kaiser, Adrian Rauchfleisch, and Yasodara Córdova. 2021. Comparative approaches to mis/disinformation| fighting Zika with honey: An analysis of YouTube’s video recommendations on Brazilian YouTube. International Journal of Communication 15 (2021), 19.
Ryan David Kennedy, Ayodeji Awopegba, Elaine De León, and Joanna E Cohen. 2017. Global approaches to regulating electronic cigarettes. Tobacco control(2017).
D Eisenkraft Klein, Michael Chaiton, A Kundu, and R Schwartz. 2020. A literature review on international e-cigarette regulatory policies. Current Addiction Reports 7 (2020), 509–519.
Grace Kong, Heather LaVallee, Alissa Rams, Divya Ramamurthi, and Suchitra Krishnan-Sarin. 2019. Promotion of vape tricks on YouTube: Content analysis. Journal of medical Internet research 21, 6 (2019), e12709.
Juhan Lee, Sakinah C Suttiratana, Isha Sen, and Grace Kong. 2023. E-cigarette marketing on social media: a scoping review. Current Addiction Reports 10, 1(2023), 29–37.
Zachary B Massey, Laurel O Brockenberry, and Paul T Harrell. 2021. Vaping, smartphones, and social media use among young adults: Snapchat is the platform of choice for young adult vapers. Addictive behaviors 112 (2021), 106576.
Ana Maria Baptista Menezes, Fernando C Wehrmeister, Luciana Monteiro Vasconcelos Sardinha, Pedro do Carmo Baumgratz de Paula, Tainá de Almeida Costa, Pedro Augusto Crespo, and Pedro C Hallal. 2023. Use of electronic cigarettes and hookah in Brazil: a new and emerging landscape. The Covitel study, 2022. Jornal Brasileiro de Pneumologia 49 (2023), e20220290.
Lin Miao, Mark Last, and Marina Litvak. 2022. Tracking social media during the COVID-19 pandemic: The case study of lockdown in New York State. Expert Systems with Applications 187 (2022), 115797.
Dhiraj Murthy, Juhan Lee, Hassan Dashtian, Grace Kong, et al. 2023. Influence of User Profile Attributes on e-Cigarette–Related Searches on YouTube: Machine Learning Clustering and Classification. JMIR infodemiology 3, 1 (2023), e42218.
The Lancet Oncology. 2013. Time for e-cigarette regulation. , 1027 pages.
World Health Organization et al. 2023. WHO report on the global tobacco epidemic, 2023: protect people from tobacco smoke. (2023).
Wael Osman, Fatma Mohamed, Mohamed Elhassan, and Abdulhadi Shoufan. 2022. Is YouTube a reliable source of health-related information? A systematic review. BMC Medical Education 22, 1 (2022), 382.
Saul Rocha, Carlos Silva, Carlos Ferreira, Glauber Gonçalves, and Jussara Almeida. 2024. Monitorando a Opinião Pública sobre Operações Policiais no Brasil via Comentários de Vídeos no YouTube. In Anais do XIII Brazilian Workshop on Social Network Analysis and Mining (Brasília/DF).
Cristin Purnama Sari Kaunang, Fitria Amastini, and Rahmad Mahendra. 2021. Analyzing Stance and Topic of E-Cigarette Conversations on Twitter: Case Study in Indonesia. In 2021 IEEE 11th Annual Computing and Communication Workshop and Conference (CCWC).
Dean E Schraufnagel, Francesco Blasi, M Bradley Drummond, David CL Lam, Ehsan Latif, Mark J Rosen, Raul Sansores, and Richard Van Zyl-Smit. 2014. Electronic cigarettes. A position statement of the forum of international respiratory societies. American journal of respiratory and critical care medicine (2014).
Marissa J Smith, Christina Buckton, Chris Patterson, and Shona Hilton. 2023. User-generated content and influencer marketing involving e-cigarettes on social media: a scoping review and content analysis of YouTube and Instagram. BMC public health 23, 1 (2023), 530.
Samir S Soneji, Hai-Yen Sung, Brian A Primack, John P Pierce, and James D Sargent. 2018. Quantifying population-level health benefits and harms of e-cigarette use in the United States. PloS one 13, 3 (2018), e0193328.
Fábio Souza, Rodrigo Nogueira, and Roberto Lotufo. 2020. BERTimbau: pretrained BERT models for Brazilian Portuguese. In 9th Brazilian Conference on Intelligent Systems, BRACIS, Rio Grande do Sul, Brazil, October 20-23 (to appear).
Chunmeizi Su. 2023. Douyin, TikTok and China’s online screen industry: The rise of short-video platforms. Taylor & Francis.
Chi Sun, Xipeng Qiu, Yige Xu, and Xuanjing Huang. 2019. How to Fine-Tune BERT for Text Classification?. In Chinese Computational Linguistics.
Tianze Sun, Carmen CW Lim, Jack Chung, Brandon Cheng, Lily Davidson, Calvert Tisdale, Janni Leung, Coral E Gartner, Jason Connor, Wayne D Hall, et al. 2023. Vaping on TikTok: a systematic thematic analysis. Tobacco Control (2023).
Julia Vassey, Catherine Metayer, Chris J Kennedy, and Todd P Whitehead. 2020. Vape: measuring e-cigarette influence on Instagram with deep learning and text analysis. Frontiers in communication 4 (2020), 75.
Paola Zola, Costantino Ragno, and Paulo Cortez. 2020. A Google Trends spatial clustering approach for a worldwide Twitter user geolocation. Information Processing & Management 57, 6 (2020), 102312.
Publicado
14/10/2024
Como Citar
DIAS, Aline; TANURE, Richardy R.; ALMEIDA, Jussara M.; LIMA, Helen C. S. C.; FERREIRA, Carlos H. G..
Análise da Percepção do Uso de Cigarros Eletrônicos no Brasil por meio de Comentários no YouTube. In: BRAZILIAN SYMPOSIUM ON MULTIMEDIA AND THE WEB (WEBMEDIA), 30. , 2024, Juiz de Fora/MG.
Anais [...].
Porto Alegre: Sociedade Brasileira de Computação,
2024
.
p. 45-53.
DOI: https://doi.org/10.5753/webmedia.2024.241958.
