Interaction and audience analysis in interactive digital TV systems

  • Samuel da Costa Alves Basilio UFJF
  • Marcelo Ferreira Moreno UFJF
  • Eduardo Barrére UFJF

Abstract


This paper proposes and compares two approaches for data capture to support the analysis of user interaction and audience measurement in Interactive digital TV (IDTV) systems. The first approach relies on the development of extensions to existent standards and the second one depends only on resources commonly available in IDTV systems. Tools for audience and interaction analysis are also presented, which, independently from the approach chosen, allow for the handling of data originated from the interaction between users and their digital receivers.
Keywords: Ginga, TV Digital, Interação, Audiência, Medição
Published
2012-10-15
How to Cite

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BASILIO, Samuel da Costa Alves; MORENO, Marcelo Ferreira; BARRÉRE, Eduardo. Interaction and audience analysis in interactive digital TV systems. In: BRAZILIAN SYMPOSIUM ON MULTIMEDIA AND THE WEB (WEBMEDIA), 18. , 2012, São Paulo. Anais [...]. Porto Alegre: Sociedade Brasileira de Computação, 2012 . p. 359-366.