Acessibilidade para Adultos de Meia-Idade e Idosos em e-Commerce

• Silvana M Affonso de Lara USP
• Welington Pietronero IFSP
• Renata P. M. Fortes USP

Abstract

Due to the Web evolution, which currently offers a wide range of services that go beyond the limits of entertainment and communication, middle-aged adults and elderly people can enjoy several benefits, such as shopping, banking, government services and information in general. These benefits also help them to preserve their autonomy and functional independence in carrying out their daily tasks. Despite of all the benefits obtained through the Web, there is still considerable resistance from older adults to use it. Web Accessibility is intended to, in addition to provide means for people with special needs to use it in a natural and independent form, assist those people whose interaction constitutes an insurmountable barrier, either by insecurity, fear or a simple misconception that it is very difficult to learn something related to technology. This paper proposes an approach to the development of an accessible interface for an e-commerce application focused on the older audience, aiming to provide support in each step of the interaction to minimize the performance differences in relation to younger people.