User perception of engagement attributes: a qualitative analysis
Abstract
Today, user motivations go beyond merely completing an operational task in information systems. Solutions must also be designed to promote user engagement. Engagement can be defined as the quality of user experience. Because engagement is more tied to the behavioral and subjective part, there is a need to capture and measure affective responses during interactions. Consequently, the evolution of the measurement methods of such experiences becomes paramount in order to assess the subjective aspects intrinsic to the attributes of engagement to systematically meet this new demand. This study will approach a qualitative analysis of the characteristics of engagement, aiming to discover the importance of each one from the user’s perspective and the correlation between them. Given this scenario, we aim to contribute to an assessment from the user’s perception of what factors effectively involve them during their experience of using the systems. Our results presented the attributes of engagement most valued by users and which have a dependency relationship between them.
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