The Power of Social Media Applied to Crowdfunding Initiatives in Brazil
Abstract
The collective effort made by consumers via social media in order to raise funds to make an event possible is known for crowdfunding. This paper presents a study on the subject, showing a literature review and making an analysis using data collected from a number of different crowdfunding campaigns to answer the question: How and why consumers become participants in crowdfunding initiatives?
Keywords:
Power, Social Media, Crowdfunding Initiatives
References
Baer, W. (2008). Bulletin of Latin American Research xix, 498 The Brazilian Economy: Growth and Development. Pages 223-240 Praeger.
Belleflamme, P., and Lambert, T. (2011). “Crowdfunding : Tapping the Right Crowd.” In Corporate Finance 2002: 1-38. Elsevier.
Brabham, D. (2008) “Crowdsourcing as a Model for Problem Solving: An Introduction and Cases.” Convergence: The International Journal of Research into New Media Technologies 14: 75-90.
Kozinets, R., Hemetsberger,A. and Schau,H.. (2008). “The Wisdom of Consumer Crowds: Collective Innovation in the Age of Networked Marketing.” In Journal of Macromarketing 28, pages 339-354. SAGE
Mangold, W., and Faulds, D. (2009). “Social media: The new hybrid element of the promotion mix.” In Business Horizons 42(4), pages 357-365. Elsevier
McNaughton, M. (2011) “Social Networking in Brazil: Facebook Overtakes Orkut; Usage of Twitter Nearly Doubles in 5 Months.” The Realtime Report. http://therealtimereport.com/2011/09/21/social-networking-in-brazil-facebook-overtakes-orkut-usage-of-twitter-nearly-doubles-in-5-months/, December 2011
Oinas-Kukkonen, H. (2008). “Network analysis and crowds of people as sources of new organisational knowledge.” In Knowledge Management: Theoretical Foundation, pages 173-189. Informing Science Press
O’Neil,M.(2010). “Shirky and Sanger , or the costs of crowdsourcing.” In Journal of Science Communication 9, pages 1-6. SISSA
Russ, C. (2007). “Online Crowds – Extraordinary Mass Behavior on the Internet.” In MEDIA ’07 and I-SEMANTICS '07, pages 103-110. VHM
Belleflamme, P., and Lambert, T. (2011). “Crowdfunding : Tapping the Right Crowd.” In Corporate Finance 2002: 1-38. Elsevier.
Brabham, D. (2008) “Crowdsourcing as a Model for Problem Solving: An Introduction and Cases.” Convergence: The International Journal of Research into New Media Technologies 14: 75-90.
Kozinets, R., Hemetsberger,A. and Schau,H.. (2008). “The Wisdom of Consumer Crowds: Collective Innovation in the Age of Networked Marketing.” In Journal of Macromarketing 28, pages 339-354. SAGE
Mangold, W., and Faulds, D. (2009). “Social media: The new hybrid element of the promotion mix.” In Business Horizons 42(4), pages 357-365. Elsevier
McNaughton, M. (2011) “Social Networking in Brazil: Facebook Overtakes Orkut; Usage of Twitter Nearly Doubles in 5 Months.” The Realtime Report. http://therealtimereport.com/2011/09/21/social-networking-in-brazil-facebook-overtakes-orkut-usage-of-twitter-nearly-doubles-in-5-months/, December 2011
Oinas-Kukkonen, H. (2008). “Network analysis and crowds of people as sources of new organisational knowledge.” In Knowledge Management: Theoretical Foundation, pages 173-189. Informing Science Press
O’Neil,M.(2010). “Shirky and Sanger , or the costs of crowdsourcing.” In Journal of Science Communication 9, pages 1-6. SISSA
Russ, C. (2007). “Online Crowds – Extraordinary Mass Behavior on the Internet.” In MEDIA ’07 and I-SEMANTICS '07, pages 103-110. VHM
Published
2012-05-16
How to Cite
SANTOS, Fernanda Bruno dos; ASSAIFE, Ana Carolina Gama e Silva; OLIVEIRA, Jonice.
The Power of Social Media Applied to Crowdfunding Initiatives in Brazil. In: BRAZILIAN SYMPOSIUM ON INFORMATION SYSTEMS (SBSI), 8. , 2012, São Paulo.
Anais [...].
Porto Alegre: Sociedade Brasileira de Computação,
2012
.
p. 744-748.
DOI: https://doi.org/10.5753/sbsi.2012.14458.
