The New Maecenas: A Study About Crowdfunding in Brazil Through Social Media

  • Fernanda Bruno dos Santos Federal University of Rio de Janeiro
  • Jonice Oliveira Federal University of Rio de Janeiro

Abstract


Social media are important tools that the world's users have to connect and exchange experiences. These mediums opened space for a new form of patronage to establish that consumers would unite with the objective of raising funds to make feasible the performance of an event or service, called 'crowdfunding'.This article brings a study on the subject through data extracted from various campaigns by establishing a profile of its investors.
Keywords: Crowdfunding, Social Media, Brazil
Published
2012-08-01
How to Cite

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SANTOS, Fernanda Bruno dos; OLIVEIRA, Jonice. The New Maecenas: A Study About Crowdfunding in Brazil Through Social Media. In: BRAZILIAN WORKSHOP ON SOCIAL NETWORK ANALYSIS AND MINING (BRASNAM), 1. , 2012, Curitiba. Anais [...]. Porto Alegre: Sociedade Brasileira de Computação, 2012 . ISSN 2595-6094.

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