The New Maecenas: A Study About Crowdfunding in Brazil Through Social Media

• Fernanda Bruno dos Santos Federal University of Rio de Janeiro
• Jonice Oliveira Federal University of Rio de Janeiro

Abstract

Social media are important tools that the world's users have to connect and exchange experiences. These mediums opened space for a new form of patronage to establish that consumers would unite with the objective of raising funds to make feasible the performance of an event or service, called 'crowdfunding'.This article brings a study on the subject through data extracted from various campaigns by establishing a profile of its investors.

Keywords: Crowdfunding, Social Media, Brazil

References

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