An exploratory study to analyze the impact of using Growth Hacking on e-participation environments

• Caroline L. Resek UNIFEI
• Gustavo E. R. G. Alves UNIFEI
• Bárbara P. Caetano UNIFEI
• Melise M. V. Paula UNIFEI

DOI: https://doi.org/10.5753/lasdigov.2025.7753

Abstract

The dissemination of Information and Communication Technologies (ICTs) has fostered e-participation platforms, yet low citizen engagement remains a challenge, limiting their effectiveness. To address this, we applied the P-EPV framework to identify Growth Hacking strategies for increasing citizen engagement. Thus, we conducted a case study investigating the impact of these strategies in SoPa (an e-participation tool). We observed that applying Growth Hacking strategies through the P-EPV framework significantly boosted user participation, demonstrating its potential to enhance citizen engagement. These findings offer insights to improve other initiatives that face similar challenges.

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