More Than One Game: A Study on Social Media Marketing During SuperBowl XLVI

• Fernanda Bruno dos Santos Federal University of Rio de Janeiro
• Jonice Oliveira Federal University of Rio de Janeiro

Abstract

The advancement of social media in recent years the user defines their identity through information sharing. This article aims to show the evolution of these media highlighting the effects and transformations they cause in society through the scenario of SuperBowl XLVI, as well as pointing out the important role they have for the marketing area of ​​companies.

Keywords: Social Media Marketing, SuperBowl, Social Network Analysis

References

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