A Guide for designing cookie consent banners that are simple, intuitive, and in compliance with the LGPD

  • Amanda B. Melo UFF
  • Luca M. Machado UFF
  • Wesley N. da Silva UFF
  • Luciana Salgado UFF

Abstract


Cookies are one of many ways to gather personal data on the internet. Cookies must abide by the Brazilian General Law of Data Protection principles. Many organizations use consent banners to inform and collect users’ consent to use cookies. However, some websites utilize persuasive strategies in their interfaces. This article proposes a guide for designing consent banners based on eight communication strategies that meet Brazilian General Law of Data Protection principles.

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Published
2024-10-07
MELO, Amanda B.; MACHADO, Luca M.; SILVA, Wesley N. da; SALGADO, Luciana. A Guide for designing cookie consent banners that are simple, intuitive, and in compliance with the LGPD. In: POSTERS & DEMONSTRATIONS - BRAZILIAN SYMPOSIUM ON HUMAN FACTORS IN COMPUTATIONAL SYSTEMS (IHC), 23. , 2024, Brasília/DF. Anais [...]. Porto Alegre: Sociedade Brasileira de Computação, 2024 . p. 95-99. DOI: https://doi.org/10.5753/ihc_estendido.2024.243936.

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